
As soon as it was launched in 1998, the Kulte brand quickly became a firm favourite with many celebrities and the media. The Kulte t-shirt was everywhere on TV and became the brand's iconic product in no time.
Since then, Kulte has been involved in over 350 co-branding partnerships with all kinds of brands, and has proved to be an ideal partner for numerous events venues.
The strength of Kulte (and the cult) resides in its ability to appropriate and blend different worlds while borrowing from different generations.