03/06/2026
OBUT unveils its new identity!
For 70 years, OBUT has brought people together around a circle drawn on the ground.
On a sunny court, in a garden with friends, at the heart of a passionate club or under the pressure of a final, the brand supports and equips every generation of players.
Today, OBUT is taking a new strategic step.
Under the leadership of its CEO, Romain Souvignet, OBUT unveils its new identity, driven by the ambition to make precision games like pétanque shine as an inclusive, intergenerational culture.
A story that has been rolling since 1955
The family business was founded in 1955 in Saint-Bonnet-le-Château, in the Loire region, and has grown around a French craftsmanship renowned far beyond its borders.
Over the decades, the brand has become a benchmark in pétanque boules. It is both a technical reference for competitors and a trusted companion for sunny Sunday afternoon games. Because in the end, OBUT doesn’t just make boules. It accompanies moments of life.
- That thrill before a decisive shot in a final.
- That spontaneous game between colleagues after work.
- That grandfather teaching his grandchildren how to point.
It is a living heritage passed from hand to hand, from laughter to laughter and from generation to generation. Because what is made to last never grows old.
A strong vision, focused on the future
This evolution of the brand identity was born from a collective effort. Production teams, sales, digital, communications, management: everyone contributed. Because a popular brand cannot simply be declared. It is built with those who bring it to life every day.
With this new identity, OBUT affirms its vision: to remain the world reference for pétanque and precision games an inclusive, intergenerational brand where everyone can find their place in the circle.
The mission remains faithful to the brand’s DNA: inspiring people to play together, to improve and to share the joy of the game. And to preserve that unique moment when focus gives way to a smile, when competition goes hand in hand with sharing.
A pioneer and proudly French, OBUT will continue to evolve its expertise with high standards, without ever moving away from its roots. Because behind every boule made in Saint-Bonnet-le-Château lies the desire to pass something on and to create lasting memories.
“Every game has its story”, a unifying signature
We all have a story with OBUT. An unexpected victory, a shot that changes the course of a match, or simply a game that goes on because no one wants to leave.
“Every game has its story” captures this simple truth: behind every throw, there is a moment to live and to tell.
Every court brings women and men together around the joy of the game. Every competition leaves a mark. Even the simplest game can become a precious memory.
This signature naturally connects performance and emotion, heritage and modernity. It will now accompany all of the brand’s communications.
Four worlds to embody the brand
To make this vision clearer, OBUT structures its brand universe around four complementary worlds.
The Leisure universe: “Step into the circle”
It’s the spontaneous pétanque game that begins almost by chance. It brings together people who didn’t know each other and brings closer those who already did.
A circle in the dust, a few friends, and the world finds its balance again.
Here you find the simple pleasure of playing, the gesture you learn by watching others, and those moments when you’re invited to step into the circle as you would join a conversation: with curiosity, with kindness, sometimes with a little challenge, but always with a smile.
In this universe, OBUT celebrates a game that naturally brings people together at any age and at any level. A game where everyone has their place from the very first throw.
The Competition universe: “Number One in Pétanque”
Pétanque is a demanding sport where victory is savored just as much as it is shared.
OBUT lives for that thrill. The thrill of a perfectly executed shot, a decisive point, that brief silence before the boule comes to rest.
Here, performance does not oppose enjoyment. It is its finest expression. Of course, we play to win. But above all, we play to improve and to feel that unique satisfaction when everything comes together.
If OBUT remains number one in pétanque, it is no coincidence. It is because the brand has always placed high standards at the service of players. Because it researches, innovates, refines and listens. To give everyone the desire to surpass themselves and to play again—again and again.
The real victory lies there. In the desire to do better with every game. In this taste for sunshine and respect for the game.
The Heritage universe: “Living heritage”
For more than 70 years, OBUT has been part of the pétanque landscape, accompanying generations of players.
Triples are passed down, friendships are born around an impromptu game, and some shots remain etched in memory long after the final end.
An OBUT triplette stands the test of time. It passes from hand to hand, sometimes changing owners, but never its value. It carries the memory of a gesture patiently learned and the warmth of a Sunday when time seemed to stand still.
If these objects endure, it is no coincidence. Behind every boule lies a passion for work well done and a strong commitment to producing in France, in Saint-Bonnet-le-Château, where it all began.
This commitment was recognized as early as 2012 with the Entreprise du Patrimoine Vivant label, a distinction that honors exceptional craftsmanship. And this high standard does not stop at boules: the vast majority of our bags and accessories are also manufactured locally, within 100 kilometers of our factory.
Aware of this responsibility, OBUT continues to nurture and support this popular culture, both in France and internationally.
Because in the end, it is not just an object, but a playing companion that spans generations. And what is made to last never grows old.
The Technical universe: “Technical excellence”
At OBUT, precision begins long before the boule touches the ground.
In our workshops, every step matters. The company masters its entire manufacturing process and designs most of its industrial tools. Each boule is born from a balance between cutting-edge technology and human expertise.
Between the forge and the court, there are 70 years of precision. The technology remains discreet, but it is there to offer players a reliable experience, game after game.
Our expertise evolves with its time without ever moving away from what matters most: the pleasure of mastering your gesture and feeling that everything is just right.
That is what work well done means. A demanding boule, serving the game and those who bring it to life.
This new identity is much more than a logo change
This evolution takes shape through a new logotype that is more refined and more vibrant, whose curves naturally echo the circle drawn on the ground before playing.
The iconic yellow is still there. Bright and instantly recognizable, it continues to bring the warm energy that is part of OBUT’s DNA.
But this identity goes far beyond a logo. It unfolds everywhere: in the products, at events, in the way we speak to players, and in our digital experiences. Everything aligns to express more clearly who we are.
The ambition is simple and sincere: to make OBUT shine across the world without ever denying its roots. To remain a French brand proud of its history and firmly focused on the future.
This new identity opens a chapter we are eager to share.
A chapter made of encounters, challenges, progress and transmission. A chapter where pétanque continues to bring people together around an essential pleasure: playing, again and again.
Because everyone has a story with OBUT.
And the next one might begin with the very next game.
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