03/31/2026
Team Obut: behind-the-scenes immersion into Obut’s expertise
On February 26, 2026, Team Obut was welcomed to the brand’s historic site for an immersive day blending discovery, exchanges, joy and moments of togetherness.
Team Obut goes beyond representing the brand on the courts it embodies a true community of enthusiasts, committed to sharing the values and spirit of pétanque.
Welcome speech by Romain Souvignet: vision and ambitions for Team Obut
From the moment they arrived, the players were welcomed in a warm and friendly atmosphere, encouraging open exchanges. A simple yet essential moment, reflecting the true spirit of Team Obut.
Romain Souvignet, CEO of the brand, then opened the day by sharing Obut’s vision and upcoming strategic directions, while highlighting the importance of teamwork and the players’ commitment to the brand’s momentum. A key moment to give meaning to the day and strengthen alignment between Team Obut and future projects.
A strategic vision for the year ahead
Giving meaning to commitment
Through this address, players gained a clearer understanding of the upcoming challenges and their role in the brand’s projects.
A structuring moment that strengthens Team Obut’s commitment within a collective dynamic.
New Obut identity: unveiling of the logo and brand positioning
Team Obut players were then given an exclusive first look at the new Obut identity.
This evolution marks an important milestone for Obut, combining a modernized image with strong ties to its historic DNA in the world of pétanque.
Visit to the Obut factory: immersion into the manufacturing of pétanque boules
Located in Saint-Bonnet-le-Château, the Obut factory is an iconic site of French pétanque boule manufacturing.
Team Obut stepped into the heart of the brand’s industrial expertise through an immersive factory tour. A key moment to truly understand what makes Obut products so reliable and high-performing.
Discovering Obut’s industrial expertise
This immersive experience provided insight into the different stages of manufacturing Obut pétanque boules, renowned for their quality and precision.
Workshops in small groups to build connections and encourage exchanges
The workshops were organized in small groups to encourage interaction and create closer connections between players. This format made it possible to multiply exchanges, share experiences and strengthen the bonds within Team Obut.
Field expertise driving Obut innovations
Players had the opportunity to test Obut’s latest products and share their feedback, bringing valuable, real-world insights from the field. Through these exchanges, Team Obut directly contributes to product development, helping to refine and adapt them to the needs of players.
A Team Obut day driven by immersion, innovation and a passion for pétanque
Between the factory tour, discovery of the new logo, product testing and games, this day of February 26, 2026 marked a key moment for Team Obut.
A fully immersive experience into the Obut world, strengthening bonds and confirming the central role of players in the brand’s strategy.
FAQ – Team Obut and Obut boule manufacturing
- What is Team Obut?
Team Obut brings together pétanque players who represent the brand on the field and actively contribute to its development through product testing, events and communication initiatives - What is Team Obut’s role in product development?
Team Obut plays a key role in improving products by providing concrete, field-based feedback. These exchanges help refine playing sensations and evolve the boules in line with players’ expectations.
More than craftsmanship, Obut embodies a shared passion, driven by those who bring pétanque to life every day
